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CONSUMPTION BEHAVIOUR

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03.10.2025 - 14.01.2026  / Week 1 - Week 15 Emily Goh Jin Yee / 0357722 / Bachelor of Design (Honours) in Creative Media  Exchange Semester in Manchester Metropolitan University, United Kingdom /  BA (Hons)  Advertising and Brand Communications Consumption Behaviour / 5X5Z0022 / Sec 08 TABLE OF CONTENTS 1.  INSTRUCTIONS 2.  TASKS 3.   REFLECTION INSTRUCTIONS TASKS For this task, I was required to produce an individual report analyzing consumer behaviour and marketing strategies in the blind box industry, using Pop Mart as a case study. The main objectives were to: Examine current consumer trends influencing Pop Mart, including kidult consumption, emotional and hedonic spending, digital engagement, and sustainability concerns. Apply established consumer behaviour theories to understand how Pop Mart’s marketing strategies, such as impulse buying, collecting, and scarcity-driven FOMO, influence purchasing decisions. Critically evaluate the ethical and sus...
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BIG AGENCY

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01.10.2025 - 12.01.2026  / Week 1 -Week 15 Emily Goh Jin Yee / 0357722 / Bachelor of Design (Honours) in Creative Media  Exchange Semester in Manchester Metropolitan University, United Kingdom /  BA (Hons)  Advertising and Brand Communications Big Agency / 5X5Z0019 / Sec 01 TABLE OF CONTENTS 1.  INSTRUCTIONS 2.  TASKS 3.  FEEDBACK 4.   REFLECTION INSTRUCTIONS TASKS In the first week, we were briefed on the module and introduced to the task requirements. We were given three clients to choose from: Gymshark, Volvo, and Spotify, and were required to form a team of four. We were also asked to assign ourselves specific roles: Brand Manager, Project Manager, Strategic Planner, and Creative Director. I took on the role of Creative Director, as it aligned with my strengths in creative media and visual communication. After finalising our roles, we decided to work with Spotify as our chosen client. At the same time, we were required to create our own agency...
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SALES & MARKETING

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03.10.2025 - 12.01.2026  / Week 1 - Week 15 Emily Goh Jin Yee / 0357722 / Bachelor of Design (Honours) in Creative Media  Exchange Semester in Manchester Metropolitan University, United Kingdom /  BA (Hons)  Advertising and Brand Communications Sales and Marketing / 5X5Z0029 / Sec 01 TABLE OF CONTENTS 1.  INSTRUCTIONS 2.  TASKS 3.   REFLECTION INSTRUCTIONS TASKS For this task, we worked in a group to analyse and enhance an existing Product Service Offering (PSO) from a real organisation, following the Sales and Marketing module brief. Our group selected Nike as the brand and focused on improving its existing online shoe sizing experience by developing an enhanced PSO called Nike FitMatch . Stage 1: Understanding the Brief and Group Planning We began by carefully reviewing the assignment brief to understand the required components: enhancing a PSO, creating a value proposition, and developing five marketing messages across the customer journey (awar...
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DIGITAL MARKETING PROFESSIONAL

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02.10.2025 - 10.12.2025  / Week 1 -Week 11 Emily Goh Jin Yee / 0357722 / Bachelor of Design (Honours) in Creative Media  Exchange Semester in Manchester Metropolitan University, United Kingdom /  BA (Hons)  Advertising and Brand Communications Digital Marketing Professional / 5X5Z0024 / Sec 06 TABLE OF CONTENTS 1.  INSTRUCTIONS 2.  TASKS 3.   REFLECTION INSTRUCTIONS TASKS Part 1: Getting Started and Choosing a Client When I first received the brief for this assignment, I knew I wanted to pick a client that resonated with me personally. As an international student, I often find myself exploring the food scene in Manchester, and I noticed how social media plays a huge role in discovering new restaurants. Platforms like Instagram and TikTok are full of people sharing their dining experiences, posting aesthetically pleasing food pictures, and giving mini-reviews about their visits. This sparked the idea of focusing on Happy Seasons Manchester, a restaurant...
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APPLICATION DESIGN II FINAL PROJECT & E-PORTFOLIO

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22.05.2025 - 05.06.2025  / Week 5 -Week 7 Emily Goh Jin Yee / 0357722 / Bachelor of Design (Honours) in Creative Media  Application Design I/ DST60504 / Section 01 Final Project & E-portfolio TABLE OF CONTENTS 1.  INSTRUCTIONS 2.  TASKS 3.  FEEDBACK 4.  REFLECTION INSTRUCTIONS TASKS FINAL PROJECT & E-PORTFOLIO Task 4 was essentially a continuation and refinement of what we had done in Task 3. While the core structure remained similar, I took this opportunity to carefully review my previous work to identify any missing elements or inconsistencies. Based on that review, I made several improvements, particularly by enhancing the visual flow of the project. I added more animations to ensure a consistent and engaging user experience across different screens. These adjustments helped align the overall design with the intended user journey and made the interface feel more polished and interactive. process FINAL SUBMISSION website link  here walkthroug...
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ADVANCED INTERACTIVE DESIGN FINAL PROJECT & E-PORTFOLIO

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13.06.2025 - 27.07.2025  / Week 8 -Week 14 Emily Goh Jin Yee / 0357722 / Bachelor of Design (Honours) in Creative Media  Advanced Interactive Design / DST60804 / Section 02 Final Project & E-portfolio TABLE OF CONTENTS 1.  INSTRUCTIONS 2.  EXERCISES 3.  TASKS 4.  FEEDBACK 5.  REFLECTION INSTRUCTIONS EXERCISES All W1-W9 exercises are completed in Task 1 . TASKS FINAL PROJECT & E-PORTFOLIO In Task 4, we were required to synthesise the knowledge gained from Task 1 (research and ideation), Task 2 (visual and interaction planning), and Task 3 (prototype development) to create a fully functional and refined interactive website experience. This task involved integrating visual assets, applying interactive features, and polishing the overall user flow into a complete and cohesive product. We were required to develop a minimum of five fully working pages, demonstrating both design and interactivity. The final project had to be deployed on either Netlify...
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APPLICATION DESIGN II TASK 3: INTERACTIVE COMPONENT DESIGN & DEVELOPMENT

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12.06.2025 - 03.07.2025  / Week 8 -Week 11 Emily Goh Jin Yee / 0357722 / Bachelor of Design (Honours) in Creative Media  Application Design I/ DST60504 / Section 01 Task 3: Interactive Component Design &  Development TABLE OF CONTENTS 1.  INSTRUCTIONS 2.  TASKS 3.  FEEDBACK 4.  REFLECTION INSTRUCTIONS TASKS TASK 3: INTERACTIVE COMPONENT DESIGN & DEVELOPMENT In this task, we will build upon the knowledge and concepts developed in Task 2 to create functional micro-interactions and animated elements for our app. Unlike Task 2, which focused on visualising ideas, this task requires us to develop actual working components using HTML, CSS, and JavaScript, with the option to use animation frameworks if necessary. The aim is to enhance the user experience by exploring and implementing creative interaction designs. We are only required to focus on the main flow pages of our app, ensuring that the core navigation and user interactions are smooth and enga...
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