CONSUMPTION BEHAVIOUR

03.10.2025 - 14.01.2026  / Week 1 - Week 15

Emily Goh Jin Yee / 0357722 / Bachelor of Design (Honours) in Creative Media 

Exchange Semester in Manchester Metropolitan University, United Kingdom / BA (Hons) Advertising and Brand Communications

Consumption Behaviour / 5X5Z0022 / Sec 08

TABLE OF CONTENTS

1. INSTRUCTIONS

2. TASKS

3. REFLECTION

INSTRUCTIONS


TASKS

For this task, I was required to produce an individual report analyzing consumer behaviour and marketing strategies in the blind box industry, using Pop Mart as a case study. The main objectives were to:
  • Examine current consumer trends influencing Pop Mart, including kidult consumption, emotional and hedonic spending, digital engagement, and sustainability concerns.
  • Apply established consumer behaviour theories to understand how Pop Mart’s marketing strategies, such as impulse buying, collecting, and scarcity-driven FOMO, influence purchasing decisions.
  • Critically evaluate the ethical and sustainability implications of Pop Mart’s business model.
  • Provide conclusions and recommendations for the brand, balancing consumer engagement with responsible marketing practices.

The report required extensive research from academic sources, industry reports, and Pop Mart’s official materials to connect theory to practical examples.





REFLECTION

Experience

Working on this report allowed me to deepen my understanding of how emotional, social, and psychological factors influence consumer behaviour in experience-driven markets. I found it particularly interesting to explore the kidult trend and how Pop Mart leverages nostalgia, social identity, and limited-edition releases to drive engagement.

One challenge I faced was ensuring that all arguments were supported by credible references while keeping the report concise and within the word count limit. I also reflected on the ethical tension in marketing strategies that encourage impulse buying, realizing the balance brands must strike between consumer excitement and responsible practices.

Overall, this task improved my ability to critically analyze marketing strategies using theory, integrate multiple sources, and structure a report in a clear, academic format. It also made me more aware of the broader implications of consumer culture and how brands shape behaviours beyond mere product utility.


Comments

Post a Comment

Popular posts from this blog

APPLICATION DESIGN II TASK 1: APP DESIGN 1 SELF-EVALUATION & REFLECTION

Image
24.04.2025 - 15.05.2025  / Week 1 -Week 4 Emily Goh Jin Yee / 0357722 / Bachelor of Design (Honours) in Creative Media  Application Design I/ DST60504 / Section 01 Task 1:  App Design 1 Self-Evaluation and  Reflection TABLE OF CONTENTS 1.  INSTRUCTIONS 2.  EXERCISES 3.  TASKS 4.  FEEDBACK 5.  REFLECTION INSTRUCTIONS CLASS EXERCISES WEEK 3 EXERCISE To redesign a boarding pass based on prioritizing the main information. We were given an information page and we worked in groups to design a boarding pass. process Outcome WEEK 4 EXERCISE To create a task flow chart/wireflow chart for a booking app. Our group have chosen a cinema app (booking movie). Task flow chart for cinema app TASKS TASK 1: APP DESIGN 1 SELF-EVALUATION & REFLECTION  For this task, we need to reflect on the final project we created in Mobile App Design 1. The main goal is to evaluate the app we designed, identify what didn’t work so well, and think of ways to improve th...
Read more

INFORMATION DESIGN EXERCISES

Image
03.02.2025 - 17.02.2025  / Week 1 -Week 2 Emily Goh Jin Yee / 0357722 / Bachelor of Design (Honours) in Creative Media  Information Design / GCD60504 / Section 01 Exercises TABLE OF CONTENTS 1.  LECTURES 2.  INSTRUCTIONS 3.  EXERCISES ↪ EXERCISE 1 ↪ EXERCISE 2 4.  FEEDBACK 5.  REFLECTION LECTURES INSTRUCTIONS CLASS EXERCISES EXERCISE 1: QUANTIFIABLE INFORMATION Objective: Quantify raw data and visualize information through a photograph. Create a visual representation of numerical data that allows for easy interpretation and analysis. Instructions: Gather a set of objects and categorize them based on quantifiable factors such as color, shape, or pattern. Arrange the objects in a presentable layout or chart. Clearly label the quantities and data using written indicators (e.g., pens or markers). Example Objects: Box of LEGO pieces Jar of buttons Jar of marbles Set of colorful rubber bands M&Ms, coins, or other small items The goal of this exercise is ...
Read more

ADVANCED INTERACTIVE DESIGN TASK 1: THEMATIC INTERACTIVE WEBSITE PROPOSAL

Image
25.04.2025 - 16.05.2025  / Week 1 -Week 4 Emily Goh Jin Yee / 0357722 / Bachelor of Design (Honours) in Creative Media  Advanced Interactive Design / DST60804 / Section 02 Task 1: Thematic Interactive Website  Proposal TABLE OF CONTENTS 1.  INSTRUCTIONS 2.  EXERCISES 3.  TASKS 4.  FEEDBACK 5.  REFLECTION INSTRUCTIONS CLASS EXERCISES (TUTORIAL) WEEK 2 EXERCISE We learned on how to use the tools and to draw on Adobe Animate. We were given an image of a sailboat and we have to trace it by using the line tool. After placing the image in Adobe Animate, we fill the background into blue and began tracing. Fig E1.1 shapes and ball Fig E1.2 given image and process of tracing WEEK 3 EXERCISE This week, we followed the instructions on creating basic animations. First layer was to create the shape animation, from a square, transforming to a triangle, a circle, then back to a square. After the first square was created, we aligned it to the center. Next, we ena...
Read more