DESIGN RESEARCH METHODOLOGY

Task 1: Proposal / 23.04.2024 - 04.06.2024 / Week 1 - Week 7
Task 2: Critical Review / 23.04.2024 - 04.06.2024 / Week 1 - Week 7
Task 3: Primary Research / 28.05.2024 - 09.07.2024 / Week 6 - Week 12
Final Assessment: Research Reflection Report & Recorded Presentation / 09.07.2024 - 27.07.2024 / Week 12 - Week 14

Emily Goh Jin Yee / 0357722 / Bachelor of Design (Honours) in Creative Media 

Design Research Methodology/ RES60604 / Section 01

TABLE OF CONTENTS

1. LECTURES

2. INSTRUCTIONS

3. TASKS

↪TASK 1

↪TASK 2

↪TASK 3

4. FEEDBACK 

LECTURES/ONLINE MEET


Week 1 Summary

summary of Week 1's briefing:

platforms: 

  • General Teams➛ general briefing
    -week 1 Module Intro & Briefing of Tasks 1 & 2
    -week 2 Assigning tutorial groups
    -week 4 Briefing of Information Literacy online class
    -week 6 Briefing of Task 3
    -week 12 Briefing of Task 4
  • Teams private channel➛ weekly group tutorial
  • Google Classroom➛ submission of tasks

attendance:

  • minimum 80% is required for the semester
  • attendance given twice for each session: 2pm and 2.30pm; 3pm and 4pm; 5pm and 6pm.

add/drop of module: Latest by Week 4

withdrawal from module: Before Week 7 (to avoid FW grade in CGPA)

tutorial feedback: fill in tutorial form weekly in Google Docs

specialization: complete Google Form before 26 April, 8pm


Week 2 Summary

summary of Week 2's briefing:

  • join Google Classroom as submission portal for our group
  • download the RES60604 202404 Tutorial Feedback Form from Files and upload it in our own Google Drive
  • update of our Week 1 and Week 2 progress in Feedback Form
  • can start researching a topic based on specialization


Week 3 Summary

summary of Week 3's briefing:

  • Proposal & Secondary Research (TUTORIAL)
  • determine research scope ASAP (this week)

things to be completed before consultation session:

If topic is approved

  • 3 research articles + rationale of selection
  • current progress of your research proposal

If do not have any topic yet:

  • 3 research interests based on your specialization - compile these in slides
  • This week: 3 research articles + rationale of selection & progress of your research proposal
  • Compile all files in a Google Drive and share the link with me if you have not done so.

Week 4 Summary

summary of Week 4's briefing:

  • Proposal & Secondary Research (TUTORIAL)
  • determine research scope ASAP (this week)

things to be completed before consultation session:

If topic is approved

  • 3 research articles + rationale of selection
  • current progress of your research proposal

If do not have any topic yet:

  • 3 research interests based on your specialization - compile these in slides
  • This week: 3 research articles + rationale of selection & progress of your research proposal
  • Compile all files in a Google Drive and share the link with me if you have not done so.


Week 5 and 6 Summary

Proposal & Secondary Research (TUTORIAL)

  • complete Week 1 to Week 4 Action By Student updates of your progress in your Feedback Form.

As for during consultation, you will need to prepare these if:

If topic and proposal is approved:

  • Task 2 Critical Analysis progress or
  • Current progress of your research proposal or
  • 3 research articles + rationale of selection

If do not have any topic yet:

  • 3 research interests based on your specialization + 3 relevant articles to the topics
  • Compile all files in a Google Drive and share the link with me if you have not done so.

 

Week 7 Summary

  • Submission for Task 1 & Task 2
  • Week 1 to Week 5 Action By Student updates of your progress in your Feedback Form.
  • Submission of Task 1 and Task 2 on Google Classroom
  • As for during consultation, you can do final check of your Task 1 and Task 2 or share with me the start of Task 3.
  • Compile all files in a Google Drive and share the link with me for consultation.


Week 8 Summary

  • ILW

Week 9-11 Summary

  • Weekly info
  • Selection of research methods relevant to your proposal
  • Justify your selection based on the research questions
  • A minimum of one method is expected for this assignment. However, where interviews are concerned, it is better to have a back-up method, e. g. focus group/questionnaire/observation
  • Your plans on how to carry out the data collection
  • What kind of analysis do you plan to get from the data collected
  • Draft of your survey questions
  • List of interview questions
  • Observation plans


Week 12 Summary

  • At this point, you should be be done with data collection, and finalizing the report of your primary data finding.
  • If you didn't shown progress of your survey questions, I suggest that you should just start circulating your survey now. It is too late to wait for approvals.


Week 13 Summary

  • Briefing of Task 4


Week 14 Summary

  • Submission for Task 4 falls on 28/07/2024


INSTRUCTIONS

<iframe src="https://drive.google.com/file/d/1yvVchgx23ggcCddosrGWaozGR2iWXw5f/preview" width="640" height="480" allow="autoplay"></iframe>

TASKS

TASK 1: PROPOSAL

Week 1: 

Google Drive here

Selection of topics:
Initial Articles: (could be related to the topic, but not confirmed)
https://gillesbailly.fr/publis/BAILLY_MenuOptimizer.pdf 
https://dl.acm.org/doi/abs/10.1145/2501988.2502024 
https://citeseerx.ist.psu.edu/document?repid=rep1&type=pdf&doi=802ef46aa488e1d9bf82538b49f695e3d62fd354  note:pg44
https://dl.acm.org/doi/abs/10.1145/2399016.2399096 
https://www.theseus.fi/bitstream/handle/10024/353204/Dat_Dang.pdf?sequence=2 
https://www.sciencedirect.com/science/article/abs/pii/S0278431922002444 
https://ohasan.seecs.nust.edu.pk/conferernces/5.pdf https://ieeexplore.ieee.org/abstract/document/9791944 

comments: 1 & 4 too technical


Articles: (new)
https://jotags.net/index.php/jotags/article/view/864
https://penerbit.uthm.edu.my/ojs/index.php/jstard/article/view/9855 
https://dl.ucsc.cmb.ac.lk/jspui/bitstream/123456789/4501/1/2017%20MIT%20055.pdf 


After further research and change of ideas, I decided to change from websites to ordering system instead during Week 7.

Fig T1.1 Submission for Task 1

TASK 2: CRITICAL REVIEW


Fig T2.1 Submission for Task 2



TASK 3: PRIMARY RESEARCH


DISTRIBUTION OF SURVEY FORM

After the Questions were done and approved, I began distributing the form through Whatsapp and posting a link on my Instagram story.

Fig T3.1 Link on Instagram Story

I posted the survey twice on Instagram but didn't get many responses. So, I asked my parents for help. They sent the survey to their friends, and one of my dad's friends shared it with his own network, which brought in about 20 responses. My aunt also helped by sharing it with her colleagues, and thanks to all their assistance, I finally reached the target number of responses!


RECIEVED AMOUNT OF PARTICIPANTS

Fig T3.2 amount of responses


Fig T3.3 Submission for Task 3



FINAL ASSESSMENT

Fig T4.1 Final Compilation


Fig T4.2 Feedback Form


Fig T4.3 Presentation Slides


Fig T4.4 Recorded Presentation



FEEDBACK


WEEK 1

General Feedback 

  • fill in tutorial form weekly in Google Docs

Specific Feedback 

  • no feedback given

WEEK 2

General Feedback 

  • fill in tutorial form weekly in Google Docs

Specific Feedback 

  • no feedback given

WEEK 3

General Feedback 

  •  update feedback sheet and document progress in e-portfolio

Specific Feedback 

  • great selection of topic-Enhancing Engagement with Interactive Menu Design for Restaurants. clear and straightforward. work on it.
  • Articles 1 and 4 are too technical, don't choose
  • Article 2 is great, however its not recent, but usable for intro
  • Article 3 is good but too long, choose certain chapters
  • Article 5 is good for reading, learn extra informations
  • proceed with the topic and find more related articles to assist in work

WEEK 5

General Feedback 

  •  update feedback sheet

Specific Feedback 

  • Research Problem: You have identified that "Restaurant websites struggle to engage users and convert them into customers due to outdated or confusing menu designs." you need to explain how you come about this problem. As well as explain what sorts of 'struggle' that the websites have in order to 'engage' users, what do you mean by 'outdated or confusing menu designs'.
  • Problem statement: Similar to the previous comment, you specified a problem here without any references to evidence. Which restaurant's websites are you referring to? Who commented on this? What is the ideal interactive menu design that can help this?
  • You would be able to explain this further after you did your Task 2.

WEEK 6

General Feedback 

  • if you can't find more relevant articles, you can use the idea to establish the research topic. can’t be used for task two. 
  • when writing research problems, don’t write too long.

Specific Feedback 

  • -

WEEK 7

General Feedback 

  • -

Specific Feedback 

  • proposal looks okay. narrow down explanations for:
  • 1. research topic - what do you mean by interactive menu design and how do you describe engagement with the interface
  • 2. research problem - how does unfriendly user interfaces affect customer dining experience?
  • also do check the templates i put up in google classroom for the report formatting
  • Looks fine, proceed and submit.
Fig F1.1 Week 7's feedback

WEEK 9

General Feedback 

  • For this week, you are required to share with me your
  • Selection of research methods relevant to your proposal
  • Justify your selection based on the research questions
  • A minimum of one method is expected for this assignment. However, where interviews are concerned, it is better to have a back-up method, e. g. focus group/questionnaire/observation
  • Your plans on how to carry out the data collection
  • What kind of analysis do you plan to get from the data collected

Specific Feedback 

  • -


WEEK 10

General Feedback 

  • Week 10 (If you receive instruction to proceed) Depending on your topic, I would like to check on:
  1. Draft of your survey questions
  2. List of interview questions
  3. Observation plans

Specific Feedback 

  • -

WEEK 11

General Feedback 

  • -

Specific Feedback 

  • Go make the survey and let me check, too late for approval for the questions.
  • Introduce yourself - name, degree, TU, what topic about.
  • Section 5 Overall, how would you rate your experience with digital restaurant menus? This question sounds almost the same as Section 2. Do we need this? Other than that can start distribution.
  • Continue Task 3.





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