INTERACTIVE DESIGN FINAL PROJECT: DESIGN, EXPLORATION & APPLICATION
Emily Goh Jin Yee / 0357722 / Bachelor of Design (Honours) in Creative Media
Interactive Design / GCD60904 / Section 04
Final Project: Design, Exploration & Application
TABLE OF CONTENTS
1. LECTURES
2. INSTRUCTIONS
3. TASKS
4. FEEDBACK
5. REFLECTION
LECTURES
Week 10- LECTURE
Recorded session:
Recorded session W10 Tutorial 2
Week 11- LECTURE
HTML and CSS Framework if you want to develop a website with less coding of CSS. It's not a template but a framework. But still need to customize the CSS so that it doesn't look too plain.
https://getbootstrap.com/docs/5.3/getting-started/introduction/
INSTRUCTIONS
TASKS
FINAL PROJECT: SINGLE PAGE LIFESTYLE MICROSITE
Project Overview:
In this web design project, you will create a single-page website dedicated to your favorite topic. This project will help you develop your web design and development skills while allowing you to showcase your passion for the topic of your choice.
Project Requirements:
Artist Selection: Choose your favorite topic as the subject of your website. Ensure you are genuinely interested in the topic, as this will help you create a more engaging website. Decide the site's goal to ensure that the site has clear content.
Content:
Your content should have at least 5 sections that explain the topic of interest. It should engaging and significant to the topic. You should also include one CTA button that reflects the content.
Design Elements:
- Choose a color scheme and fonts that reflect the artist's style or your taste.
- Ensure a visually appealing layout with a balanced use of text and multimedia.
- Create a responsive design that adapts to different screen sizes (mobile-friendly).
Navigation: Implement smooth scrolling navigation or a simple menu that allows users to jump to different sections of the page.
Interactivity: Consider adding interactive elements such as image sliders, hover effects, or lightboxes for multimedia content.
FINAL PROJECT IDEA: WEBPAGE FOR TASTY CHICKEN RICE RESTAURANT
Purpose/Why?
To engage more audiences and sales / let more people know more about this restaurant
Things to consider to be included:
- Navigation Bar: Home, About us, Menu, Contact us
- Home page
-Hero Section: Contact us now/Locate us - About (Since 2001, Short description of Tasty Chicken Rice Restaurant /Values)
- Highlights: Featured/Favourited dishes (about 3 boxes)
- Cert (optional)
- Order now! Available Ordering Platforms: GrabFood, ShopeeFood, FoodPanda
- Footer
-Contact number, Location, Operating Hours
PROCESS
On Week 11, we had to create 5 sketches of layout for our final task. We need to think of the content, and find inspirations of webpage layout on Pinterest, refer to it for our final webpage.
VISUAL REFERENCES
SKETCHES
Since we didn't get enough feedback due to lack of time after class and incomplete ideas. Two of my classmates and I scheduled a zoom meeting with Mr. Shamsul on Friday. Then, I got the feedback for my prepared sketches, font and colour selection.
PROTOTYPE
After sketching the layout, we started making the prototype for our single-page web. Taking into account the feedback from Mr. Shamsul, I began with the hero section, featuring a CTA button directing viewers to our location with an embedded map. The other sections included Customer Favourites, About Us, and Contact Information. I chose not to include the carousel, as it wasn’t relevant to my restaurant, which doesn’t offer set lunches or promotions. Although a carousel could be useful for this exercise, I wanted the design to be more realistic.
In the second prototype, I decided to incorporate videos to showcase reviews. I extended the content by adding Instagram reels featuring our shop and feedback from customers who tried our dishes. These honest reviews add authenticity and interest to the website, providing viewers with genuine insights into our offerings. Description and ratings of the top dishes were included. I also included the testamonials in screenshot(not for the actual). I was not very sure for the contact section beside the embeded map, it was obvious that part was not very eye-catching.
For the final prototype, I used a timeline to narrate the restaurant's history in the About section. To maintain simplicity, contact information was organized into a clean, accessible bar. I opted not to include social media links, as the restaurant’s accounts are inactive and unkempt. Instead, I added a dedicated contact section with a form for inquiries.
Fig T3.2 Prototype in Figma
WEBSITE DEVELOPMENT
I replaced the Bootstrap HTML code and started with the navigation bar, followed by the hero section. I worked on the HTML and CSS simultaneously to ensure the outcome matched my expectations, rather than finishing the HTML code before reviewing the design.
For the navigation bar, I utilized Bootstrap code and made modifications based on previous exercises. I customized the items by adjusting the font color, as well as the hover and visited states, to align with the design requirements.
For the Menu section, I used Bootstrap HTML code and incorporated a star rating. While searching for chicken rice images on Google proved unfruitful, I found suitable images on the GrabFood app/website, which matched the desired background and overall look. Additionally, I used ChatGPT to standardize the descriptions, ensuring consistent card heights across the section.
SECTIONS
Section 1: Hero Section
The hero section prominently features the restaurant's name, 'Tasty Chicken Rice Restaurant,' along with a compelling CTA button labeled 'Locate Us.' This button directs users to the location section, making it easy for them to find us.
Section 2: Menu Section
Titled 'All Time Favourites,' this section showcases TCR's top dishes, each accompanied by a mouthwatering description. It gives visitors a glimpse of our most popular and beloved menu items.
Section 3: About Section
This section narrates the story and history of Tasty Chicken Rice Restaurant in a timeline format. It provides a detailed background of our journey, highlighting key milestones and achievements over the years.
Section 4: Review Section
Here, testimonials from Google reviews are displayed. These reviews can be slid through, allowing visitors to read various customer experiences and feedback, enhancing credibility and trust.
Section 5: Review Section - Food Reviewers
This section features Instagram reels from food reviewers who have visited our restaurant and shared their honest reviews. These reels not only promote our business but also give exposure to the reviewers' accounts, fostering a mutually beneficial relationship.
Section 6: Location Section
An embedded Google map is placed here, providing an interactive way for visitors to find our exact location. This makes it convenient for customers to navigate to our restaurant.
Section 7: Contact Section
This section includes essential contact information such as our phone number and a CTA button that links directly to a WhatsApp chat. It also lists other ways to order, including delivery apps and websites like GrabFood, FoodPanda, and ShopeeFood.
Section 8: Subscription Section
A form is available here for visitors to enter their name and email address. This allows us to build a mailing list for updates, promotions, and newsletters.
Footer
The footer includes additional navigation links, social media icons, and any other necessary information to help users easily explore the website.
FINAL WEBBAGE DESIGN
Final Single page website here !
FEEDBACK
WEEK 10
no aircond, changed to online meeting
General Feedback
- view page source to complete the coding
WEEK 11
General Feedback
- must show progress
- feedback is crucial
- must have 5 sketches
- complete prototype after confirmation of layout
Specific Feedback
- select between nail art and restaurant
- 'choose the nail art one since you girls like these kind of things'
- after further consultation: 'do the restaurant one since its more meaningful'
- CTA button to restaurant location(embed google maps/use waze icon)
- use back same colour theme as the restaurant(red black white)
- people would want to see the menu first so show menu first
- include testimony(about 3 reviews from customers)
- secondary CTA button: whatsapp to place order, when there's no booking option
- can consider adding promotion/set/carousel at hero section
- look for pictures from websites or recipes from website and screenshot instead of Pinterest, cz the design is just for concept, layout doesn't follow web standards
- can use thhe web images as design inspirations for visual reference
- top favourite food/best sellers for content is a good choice
- no need extra 'check out more' below the menu
- choose less decorative typeface, go with playfair display semi bold 600 for header
- use raleway for subheader
- body text(open sans/roboto) are both good choice
- go with sketch 1
- can remove the delivery platform section if don't know what to include inside
- in one section, put contact info and other half is the google map (left and right)
- complete prototype by next week
WEEK 12
General Feedback
- consider bootstrap
- body font size: 1em
- bright colours huge headline
Specific Feedback
- make image darker by multiply or overlay in PS, to make the text stand out
- more negative space
- add testimony below history at about section
- add image of shop interior
- write about owner
- nav end(right)
- add form for details
- neater layout
- icons or whatsapp, social media(fake)
- at the card section include description and star rating
- embed maps--share <iframe src="https://www.google.com/maps/embed?pb=!1m14!1m8!1m3!1d9571.92515633186!2d101.59140309816993!3d3.154028452761062!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x31cc4f1fe3d528f5%3A0xd0d14f373da7e2d!2sTasty%20Chicken%20Rice%20Restaurant!5e0!3m2!1sen!2smy!4v1720581019579!5m2!1sen!2smy" width="600" height="450" style="border:0;" allowfullscreen="" loading="lazy" referrerpolicy="no-referrer-when-downgrade"></iframe>
WEEK 13
General Feedback
- no feedback given
Specific Feedback
- make image darker by multiply or overlay in PS, to make the text stand out
- can create a timeline at the about section with short description of what happened back then to now instead of having just one paragraph of description
- refer to the link of creating testimony, can find examples there and find your style
- can’t use screenshot for testimony, use div column
- maybe can use the interior image as the background of the title for contact us section, make it dark like the hero section
- use found logo
- the reels in the testimony section together with the reviews
- “what people/public say about us” “popular reviews” but make it more catchy
- social medias— because we don’t have active accounts then can consider the reels that promoted the restaurant
- can embed reels but it’ll show preview only but it’s fine
- include the indicators/info that tells this is from instagram, caption at the bottom so people can follow their accounts while promoting their account and my own restaurant
- contact form under socials then footer
- deadline extended to week 16
- can use bootstrap cuz they already help in building the phone layout
WEEK 14
General Feedback
- deadline changed to Week 15😨
Specific Feedback
- -
REFLECTION
Experience
This final task was indeed meaningful. Settling on this topic provided a fantastic opportunity to apply the skills I learned throughout the exercises, culminating in the creation of a single-page website for my family business. Although the current version may not be ready for actual use, it served as an excellent practice run and might eventually evolve into a fully functional website for my dad's restaurant. Despite not being highly proficient in HTML and CSS coding yet, the process of designing and developing the layout was both rewarding and challenging. It pushed me to think critically and creatively to achieve the desired outcome. The outcome of the website was responsive on desktop, however, the mobile version still requires lots of work. This project has been an invaluable learning experience, enhancing my understanding of web design and giving me a glimpse of what it takes to bring a digital vision to life.
Observation
Throughout this project, I observed the critical importance of user experience (UX) in web design. Ensuring the website was user-friendly and intuitive involved careful attention to layout, navigation, and aesthetics. Incorporating feedback from Mr. Shamsul greatly improved the prototype, especially by adding relevant content like videos and prioritizing key sections. The challenge of coding with HTML and CSS enhanced my problem-solving skills and deepened my understanding of web development. Balancing visual appeal with functionality was essential, as I aimed to create a visually attractive yet highly functional website. This project underscored the value of responsive design and the need to adapt to various devices, ultimately providing a comprehensive learning experience in web design.
Findings
Throughout the process of creating the single-page website, I found that effective web design requires a balance between aesthetic appeal and functionality. User feedback, especially from Mr. Shamsul, was invaluable in refining the layout and content, highlighting the importance of iterative design and responsiveness to suggestions. I discovered that including multimedia elements, such as videos and interactive maps, significantly enhances user engagement and provides a richer experience. Additionally, I learned that simplicity and relevance in content selection are crucial for maintaining user interest and ensuring the website serves its intended purpose. The project also emphasized the importance of responsive design to accommodate various devices, enhancing accessibility for a broader audience. Overall, these findings underscore the multifaceted nature of web development and the importance of continuous learning and adaptation.
FURTHER READING
https://webflow.com/blog/testimonials-on-website
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