MAJOR PROJECT I

Task 1: Proposal Development  / 04.02.2025 - 25.02.2025  / Week 1 -Week 4
Task 2:Design Proposition  / 25.02.2025 - 11.03.2025  / Week 4 -Week 5
Task 3: Concept Presentation  / 17.03.2025 - 25.03.2025  / Week 6 -Week 7

Emily Goh Jin Yee / 0357722 / Bachelor of Design (Honours) in Creative Media 

Major Project I / PRJ64904 / Section 01

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TABLE OF CONTENTS

1. INSTRUCTIONS

2. TASKS

↪TASK 1

↪TASK 2

↪TASK 3

3. FEEDBACK

4. REFLECTION

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INSTRUCTIONS

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TASKS

TASK 1: PROPOSAL DEVELOPMENT

Fig T1.1 Task Development

In the first week, we were assigned to a group of 4, and wrote our names under Group 2 in the grouping list. We began listing out our ideas for the topic, our group came up with three ideas which were Digital Struggles for the Elderly, Women’s Safety Concerns, and Everyday Knowledge Gaps. We believe these topics may be interesting for further exploration as they address real-world challenges. 

After the lecturer briefed us on the MIB and tasks for the upcoming weeks, we began our consultation session. During the feedback session, we were informed that all of our initial ideas were not acceptable, as they only addressed surface-level issues. We were advised to think more deeply about current issues and refine our ideas with more detail before proceeding.

Fig T1.2 Initial Ideas

In the second week, after brainstorming, we brought new ideas to ask for feedback, which were Modern young generation are exposed to a lot of information every day, Habit development & self-discipline management, Social Anxiety & Oral Expression, and Financial Management & Budget Control. After discussing the potential scope and impact of each idea, we considered the feasibility of conducting research and interviews for them. While all three topics had merit, we wanted to choose one that would allow us to gather meaningful insights and engage with relevant participants effectively.

Fig T1.3 New Ideas

Following feedback and additional brainstorming in class, we ultimately decided on "Habit Development & Self-Discipline Management." This topic stood out because of its relevance to daily life and the opportunity to explore how individuals build and maintain positive habits. With our topic finalized, we moved on to selecting a group name and formulating interview questions to gather deeper insights.

Fig T1.4 Selected Topic and Interview Questions

Our Group Name: 'The Procrastinators'

3 User Interviews (individual work)

Audio Recordings in Google Drive

Interview Documents in Google Drive

Interviewee 1: 

-Amanda

-21 years old

-Undergraduate Student

Interviewee 2: 

-Mindy

-20 years old

-Pre-U Student

Interviewee 3: 

-Sher May

-21 years old

-Undergraduate Student

Fig T1.5 3 User Interviews

Third week was an online consultation on Teams meeting, we have only competed the interviews individually and pasted in Figjam board. Upon receiving the feedback from Dr Chui Yin, she showed us an example where we should list out the points by grouping and  summarize them into categories of the interviewee’s background, habits, challenges faced, etc. 

Fig T1.6 example

As for the interview questions, Solution section(section E) is not necessary, but we included as the progress of our task and Dr Chui Yin said its fine to do so. Also, I personally think that it could be a useful idea and feedback for out upcoming tasks. We also mentioned about conducting case studies for the task and she said its great to do that. After the feedback, our group continued the task based on the feedback received, created the affinity diagram and user personas based on the summarization of the interviews.  We added the weekly progress at the timeline section and further refined the information and design in Figjam board to ensure tidy-ness before submitting. Finally, the presentation slide was completed on Google Slides for the submission.

Case Studies

 Fig T1.7 Case Study for Duolingo and Habitica 

User Interviews by all team members

Each team member conducted interviews and documented their findings, including recordings and written summaries. The interviewees were assigned individually to ensure clarity and organization. After completing the interviews, we extracted key points from each session to gain an overall understanding of the insights gathered.

Fig T1.8 Point marking for Affinity Diagram

Affinity Diagram

Fig T1.9 Affinity Diagram

User Personas

Fig T1.10 User Personas

FINAL SUBMISSION

Fig T1.11 Final Submission of Task 1 in PDF form, Week 3

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TASK 2: DESIGN PROPOSITION

Fig T2.1 Task Development

We refined the user personas based on the given feedback and created the user journey map:

Fig T2.2 Week 4 Feedback

User Journey Map

Fig T2.3 User Journey Map

Fig T2.4 Week 5 Feedback

FINAL SUBMISSION

Fig T2.5 Final Submission of Task 2 in PDF form, Week 5

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TASK 3: CONCEPT PRESENTATION 

Fig T3.1 Task Development

In Week 6, we individually worked on the Core Features before finalizing the essential features for the app.

I came up with the idea of including a "friend system" based on user interviews, where participants expressed a preference for social interaction and felt more motivated when engaging with friends. Additionally, I considered incorporating a point system, which could further enhance motivation and engagement.

Fig T3.2 Core Features (individual work)

Fig T3.3 Core Features

After refining our features by merging similar ones and removing unnecessary elements, we finalized the core features. To ensure an intuitive structure, we conducted a card sorting exercise, where three participants categorized the features without predefined labels. To further validate our organization, we asked user personas to complete the same exercise, ensuring the categorization aligned with user expectations.

Using these insights, we created the Information Architecture Map, defining four main pages:

• Home
• Statistics
• Community
• User Profile

Fig T3.4 Process

Fig T3.5 Grouping Core Features (before)

Fig T3.6 Grouping Core Features (final)

Fig T3.7 Process

Information Architecture Map

Fig T3.8 Information Architecture Map

User Flow Chart &UI Toolkit

For this phase, we divided the work into four sections, with each team member responsible for one. My focus was on the Community page.

Fig T3.9 User Flow Chart

We then collaborated on finding visual references and discussed our UI Toolkit. The final design choices included:

• Primary Color: Purple (symbolizing growth)
• Secondary Colors: Yellow & Orange (add positivity and warmth)
• Typography & Icons: Montserrat for a modern, readable look
• Icons: rounded to add a cute and friendly touch, making habit tracking fun and engaging.

Our goal is to design a playful yet motivating habit-building experience. The color palette adds warmth and positivity, while the typography and icons ensure an engaging and approachable interface, making habit tracking enjoyable.

Fig T3.10 UI Toolkit

Wireframe

Next, we proceeded with the wireframe. I initially did a rough sketch before proceeding to the wireframe.

Fig T3.11 Initial sketch

We presented our slides on the 19th and received feedback that the main feature—adding a habit—wasn't obvious enough. 

Therefore, I focused on adding the + button at the bottom navigation bar and proceeded with completing the wireframe.

Fig T3.12 Wireframe process

Fig T3.13 Log in and Sign up page

Fig T3.14 Home Page

Fig T3.15 Statistics page

Fig T3.16 Community page, Feed

Fig T3.17  Community page: Chat, add friend, leaderboard

Fig T3.18  Profile page

FINAL SUBMISSION

Fig T3. Final Submission of Task 3 in PDF form, Week 7

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FEEDBACK

WEEK 1

General Feedback 

• group in 4

Specific Feedback 

• more detailed issue
• idea 2/3
• Digital Struggles for the Elderly : Issues faced by the elderly are often generalized, such as avoiding scams or learning to use smartphones. These topics can feel stereotypical, as interface challenges are something everyone encounters, not just the elderly. Instead, the research can be more specific by focusing on particular usability issues rather than broad assumptions.
• Women’s Safety Concerns : Women's concerns are a strong topic to explore, but it's important to define the specific issue—such as safety from domestic violence, harassment, or other threats. If you choose this topic, conducting interviews with individuals who have experienced or worked with these issues will be essential for meaningful research.
•  Everyday Knowledge Gaps: Why would they rely on your knowledge apps when they can just Google or ask ChatGPT for instant answers? Unless you’re addressing highly specific gaps—like designing a water heater for blind individuals—your research needs to go beyond general information and provide unique insights or solutions.
• think of something we can relate to
• finalize one idea

WEEK 2

General Feedback

• -

Specific Feedback 

• finalize group name
• week 2 already, why haven’t finalize topic? finalize by today 
• Modern young generation are exposed to a lot of information every day: It’s not wrong to using social media, everyone uses that. What’s the problem with this?
• Habit development & self-discipline management: It's a good starting point if you're pursuing this idea. For deeper insights, you might consider referencing books like Indistractable and Hooked by Nir Eyal. These could provide useful perspectives on habit formation, focus, and user engagement.
• Social Anxiety & Oral Expression: Social anxiety is a good topic, but the challenge lies in identifying individuals who actually have it. When conducting interviews, you'll need to find people with social anxiety and ensure they feel comfortable enough to share their experiences. Consider how you will reach them and create a safe space for open conversation.
• Financial Management & Budget Control: Too common and hard to do, not suggested
• Interview Questions all were approved. The questions were considered good, but solutions may not be necessary this semester. Instead, we should focus on gathering samples and ideas.
• Each member needs to conduct three interviews and provide a summary of the findings.

WEEK 3

Specific Feedback 

• good categorization of the interviewees

WEEK 4

Specific Feedback 

WEEK 5

Specific Feedback 

WEEK 6

Specific Feedback 

WEEK 7

Specific Feedback 

more feedback and timeline on Figjam.

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REFLECTION

Experience

In this task, we didn’t assign specific roles to each group member, but everyone played a part in conducting interviews and summarizing the findings. Hanson was particularly efficient with time management, quickly creating the slides and documenting key information. He also assisted me in refining the overall design of the slides and the FigJam board, as well as adding details to the timeline tracking our weekly progress. Meanwhile, MH and SY analyzed the interview data, ensuring that key insights were well-organized and clearly presented in our documentation. Through everyone’s combined efforts, we were able to create a structured and visually polished final outcome.

This module has been especially engaging, as it encouraged teamwork and made the workload feel more manageable. The collaborative nature of the project allowed everyone to bring their strengths to the table, support each other, and share responsibilities. Seeing our progress take shape has been rewarding, especially now that we have a strong topic and valuable insights from both research and interviews. The process of gathering real experiences and perspectives has reinforced the importance of user experience research—understanding people’s struggles, motivations, and behaviors to create meaningful solutions.

This process has given me a deeper appreciation for User Experience (UX) research, as it goes beyond designing interfaces—it’s about truly understanding users, their struggles, motivations, and behaviors. Through interviews, data collection, and analysis, we were able to step into the users’ shoes and see things from their perspective. Additionally, I gained insight into how color choices can enhance the app’s meaning and impact.

This hands-on research experience has been invaluable, allowing us to make informed decisions based on real user needs rather than assumptions. I look forward to refining our findings further and developing meaningful solutions.

Overall, I’m grateful for my groupmates for their collaboration and dedication, and for our supervisor’s guidance, which has been instrumental throughout this process.