ADVANCED TYPOGRAPHY FINAL COMPILATION & REFLECTION

22.04.2024 - 21.07.2024  / Week 1 - Week 14

Emily Goh Jin Yee / 0357722 / Bachelor of Design (Honours) in Creative Media 

Advanced Typography / GCD61004 / Section 03

Final Compilation & Reflection

TABLE OF CONTENTS


TASK 1: EXERCISES

TASK 2: KEY ARTWORK AND COLLATERAL

TASK 3: EXPLORATION & APPLICATION

REFLECTION


TASK 1: EXERCISES


EXERCISE 1- TYPOGRAPHIC SYSTEMS


Fig E1.1 Axial System, Week 2 (29/04/2024)

Fig E1.2 Radial System , Week 2 (29/04/2024)

Fig E1.3 Dilatational System, Week 2 (29/04/2024)

Fig E1.4 Random System, Week 2 (29/04/2024)

Fig E1.5 Grid System, Week 2 (29/04/2024)

Fig E1.6 Modular System, Week 2 (29/04/2024)

Fig E1.7 Transitional System, Week 2 (29/04/2024)

Fig E1.8 Bilateral System, Week 2 (29/04/2024)


Fig E1.9 Final outcome of Typographic Systems exercise with grids in PDF, Week 2 (29/04/2024)

Fig E1.10 Final outcome of Typographic Systems exercise without grids in PDF, Week 2 (29/04/2024)

EXERCISE 2- TYPE & PLAY

Part One: Finding Type

Fig E2.1 Final Exercise 2: Type & Play (Finding Type), Week 3 (12/05/2024)
Fig E2.2 Final Letter 'L', Week 3 (12/05/2024)

Fig E2.3 Final Letter 'E', Week 3 (12/05/2024)


Fig E2.4 Final Letter 'A', Week 3 (12/05/2024)

Fig E2.5 Final Letter 'O', Week 3 (12/05/2024)

Fig E2.6 Final Letter 'Y', Week 3 (12/05/2024)


Fig E2.7 Final Exercise 2: Type & Play (Finding Type) PDF, Week 3 (12/05/2024)


Part Two: Poster Design


Fig E2.8 Final Exercise 2: Type & Play (Type and Image) JPEG, Week 4 (13/05/2024)

Fig E2.9 Final Exercise 2: Type & Play (Type and Image) PDF, Week 4 (13/05/2024)



TASK 2: KEY ARTWORK & COLLATERAL

TASK 2A: KEY ARTWORK

Fig T2.1 Black wordmark on white background, Week 7 (07/06/2024)


Fig T2.2 White wordmark on black background, Week 7 (07/06/2024)

Fig T2.3 Colour Pallette, Week 7 (07/06/2024)

Fig T2.4 Actual colour against lightest colour, Week 7 (07/06/2024)


Fig T2.5 Lightest colour against darkest colour, Week 7 (07/06/2024)



Fig T2.6 Final submission for task 2A, Week 7 (07/06/2024)

TASK 2B: COLLATERAL ARTWORK


Fig T2.7 Collateral 1, Week 8 (14/06/2024)

Fig T2.8 Collateral 2, Week 8 (14/06/2024)

Fig T2.9 Collateral 3, Week 8 (14/06/2024)

Fig T2.10 Collaterals in PDF, Week 8 (14/06/2024)

Fig T2.11 all Instagram posts in PDF, Week 9 (21/06/2024)

Fig T2.12 Final Instagram page screengrab with good resolution(phone), Week 9 (21/06/2024)

Fig T2.13 Final Instagram page screengrab with good resolution(laptop), Week 9 (21/06/2024)


Fig T2.14 Final Instagram page screengrab with good resolution, Week 9 (21/06/2024)


Instagram link here



TASK 3: TYPE DESIGN & COMMUNICATION

FONT PRESENTATION (5 artworks)[1024 px; JPG 300 ppi]


Fig T3.1 Final Font Presentation #1, Week 13 (20/07/2024)

Fig T3.2 Final Font Presentation #2, Week 13 (20/07/2024)

Fig T3.3 Final Font Presentation #3, Week 13 (20/07/2024)


Fig T3.4 Final Font Presentation #4, Week 13 (20/07/2024)

Fig T3.5 Final Font Presentation #5, Week 13 (20/07/2024)


Fig T3.6 Final Font Presentation in PDF, Week 13 (20/07/2024)


FONT APPLICATION (5 artworks)[1024 px; JPG 300 ppi]

Fig T3.7 Final Font Application #1, Week 13 (21/07/2024)

Fig T3.8 Final Font Application #2, Week 13 (21/07/2024)


Fig T3.9 Final Font Application #3, Week 13 (21/07/2024)

Fig Fig T3.10 Final Font Application #4, Week 13 (21/07/2024)

Fig T3.11 Final Font Application #5, Week 13 (21/07/2024)

Fig T3.12 Final Font Applications in PDF, Week 13 (21/07/2024)



FINAL FONT DESIGN

 Download BubbleTide font here !

Fig T3.13 Final outcome of BubbleTide, Week 13 (21/07/2024)


REFLECTION


Experience

Advanced Typography has been a rollercoaster of excitement, challenges, and valuable discoveries. This module had made me learned a lot and paying attention to details in typography, we needed to checked on seniors' work to get ideas and inspirations, especially on the second task. I guess my favourite task was the first exercise-type and play, but at the meantime, it was the most difficult one when it comes to finding an image for the exploration. It made me stressed out so much.. but the outcome was satisfying(not the best but I think its fine). For Task 2, I enjoyed writing down my own personality, making me discover more about myself. Though, I believe the outcome could've been better. The challenges of ideation, design creation, and digitization were indeed exhausting and stressful, yet the overall process remained strangely enjoyable, guess this is how Design works😅. The process of every task really took many attempts, fail attempts to come to the ending results.  I am glad that I have learnt so much about Advanced Typography and had a new experiences, improvements compared to the first semester. There are times that I also felt like I am not satisfied with my works, but I truly believe that it is a process of learning, and I will keep learning and improving myself in the future.


Observations

Throughout the Advanced Typography module in my second semester, I’ve seen notable growth and faced ongoing challenges. I’ve improved significantly in handling the complexities of design creation and digitization, focusing on detailed aspects like stroke consistency and letterform balance to achieve more polished results. My approach to managing time and workflow has also evolved; while I used to overthink and delay assignments, I now balance ideation with execution more effectively. Although indecision still occasionally arises, I’ve become more confident in making and sticking to design choices. Additionally, my heightened awareness of typography in various contexts, such as branding and product design, has positively influenced my work. Despite moments of dissatisfaction, I view these as valuable learning experiences that deepen my understanding and commitment to continued growth in typography.


Findings

The Advanced Typography module has been a valuable experience in delving deeper into the complexities of type design. I’ve learned that attention to detail is crucial for achieving a polished and cohesive outcome. Seeking feedback from both lecturers and peers has proven essential for refining my work and enhancing its quality. Engaging in iterative design processes and being open to constructive criticism have greatly contributed to my improvement. It’s also important to balance ideation with execution, as excessive overthinking can hinder progress. Embracing the iterative nature of design and understanding that perfection is an evolving goal rather than an immediate achievement has been key. Overall, the module has reinforced that continuous learning and adaptation are integral to growth in typography.


QUICK LINKS



TASK 1: EXERCISES

TASK 2: KEY FRAME & COLLATERAL

TASK 3: EXPLORATION & APPLICATION

FINAL COMPILATION & REFLECTION




Comments

Post a Comment

Popular posts from this blog

APPLICATION DESIGN II TASK 1: APP DESIGN 1 SELF-EVALUATION & REFLECTION

Image
24.04.2025 - 15.05.2025  / Week 1 -Week 4 Emily Goh Jin Yee / 0357722 / Bachelor of Design (Honours) in Creative Media  Application Design I/ DST60504 / Section 01 Task 1:  App Design 1 Self-Evaluation and  Reflection TABLE OF CONTENTS 1.  INSTRUCTIONS 2.  EXERCISES 3.  TASKS 4.  FEEDBACK 5.  REFLECTION INSTRUCTIONS CLASS EXERCISES WEEK 3 EXERCISE To redesign a boarding pass based on prioritizing the main information. We were given an information page and we worked in groups to design a boarding pass. process Outcome WEEK 4 EXERCISE To create a task flow chart/wireflow chart for a booking app. Our group have chosen a cinema app (booking movie). Task flow chart for cinema app TASKS TASK 1: APP DESIGN 1 SELF-EVALUATION & REFLECTION  For this task, we need to reflect on the final project we created in Mobile App Design 1. The main goal is to evaluate the app we designed, identify what didn’t work so well, and think of ways to improve th...
Read more

INFORMATION DESIGN EXERCISES

Image
03.02.2025 - 17.02.2025  / Week 1 -Week 2 Emily Goh Jin Yee / 0357722 / Bachelor of Design (Honours) in Creative Media  Information Design / GCD60504 / Section 01 Exercises TABLE OF CONTENTS 1.  LECTURES 2.  INSTRUCTIONS 3.  EXERCISES ↪ EXERCISE 1 ↪ EXERCISE 2 4.  FEEDBACK 5.  REFLECTION LECTURES INSTRUCTIONS CLASS EXERCISES EXERCISE 1: QUANTIFIABLE INFORMATION Objective: Quantify raw data and visualize information through a photograph. Create a visual representation of numerical data that allows for easy interpretation and analysis. Instructions: Gather a set of objects and categorize them based on quantifiable factors such as color, shape, or pattern. Arrange the objects in a presentable layout or chart. Clearly label the quantities and data using written indicators (e.g., pens or markers). Example Objects: Box of LEGO pieces Jar of buttons Jar of marbles Set of colorful rubber bands M&Ms, coins, or other small items The goal of this exercise is ...
Read more

APPLICATION DESIGN FINAL PROJECT & E-PORTFOLIO

Image
11.11.2024 - 12.01.2025 / Week 8 -Week 16 Emily Goh Jin Yee / 0357722 / Bachelor of Design (Honours) in Creative Media  Application Design I/ DST60504 / Section 01 Final Project: Hi-Fidelity App Design Prototype & E-portfolio TABLE OF CONTENTS 1.  LECTURES 2.  INSTRUCTIONS 3.  TASKS 4.  FEEDBACK 5.  REFLECTION INSTRUCTIONS TASKS FINAL PROJECT: HIFIDELITY & E-PORTFOLIO After completing the low-fidelity app design prototype, I transitioned to the high-fidelity version. To start, I used the Color Shades Finder tool to refine the color palette. One of the issues with the Watsons app is its lack of a consistent color theme. While the current colors somewhat represent the brand and make the app recognizable, they can also feel overly distracting. For the high-fidelity prototype, I focused on creating a more cohesive and simple color theme. In the existing app, green, blue, pink, and various gradients are frequently used. For this redesign, I chose colors...
Read more