DIGITAL PHOTOGRAPHY AND IMAGING TASK 2B

21.11.2023 / Week 9 

Emily Goh Jin Yee / 0357722 / Bachelor of Design (Honours) in Creative Media 

Digital Photography and Imaging / GCD61204 / Section 05 

Project 2B- Conceptual Product Photoshoot

LECTURES


WEEK 9- DIGITAL SURREALISM

Realism vs Surrealism

Realism

  • takes subject matters of the ordinary and common world which we call "reality"
  • it almost always takes a non-exotic and non-extraordinary subject matter and theme
Surrealism
  • a twist on Realism
  • it explores the subconscious mind, with subject matters concentrating on dream-images
  • often aims to distort the ordinary and what we call reality
  • defies logic
  • Salvador Dalí, Spanish Surrealist painter and printmaker is known for exploring subconscious imagery promoted free association and dream imagery

Fig 1.1 Realism (left) vs Surrealism (right)

Digital surrealism 
  • a cultural movement focused on type of arts to express about the artist’s idea themselves
  • one of the top digital art styles in this digital era
How to start creating Surrealism artworks?


Fig 1.2 Dream-like scenes and symbolic images

Fig 1.3 Unexpected, illogical juxtapositions

Fig 1.4 Bizarre assemblages of ordinary objects

Fig 1.5 Primitive or child-like designs

INSTRUCTIONS


TASKS

TASK 2B- CONCEPTUAL PRODUCT PHOTOSHOOT

WEEK 9

To find research of conceptual product photoshoot and pick three favourite images, add to the reference moodboard. Doing research is useful for us to get more ideas to create our own conceptual product. We are tasked to take pictures of the interesting objects that can be found at home with suitable lighting techniques. And then, create a photo manipulation of the subject using Photoshop to make it interesting. After that, write a summary about our idea and create sketches.


RESEARCH 

Fig W9.1 reference mood board, Week 9 (21/11/2023)


I plan to combine both objects which have similarities in each other or when both objects with no similarities but can be formed into one new object. Here are some objects found from my house:

1. Paper cup + Lightbulb: Milkshake topped with whipped cream! However it's not edible...

Fig W9.2 Sketch #1 paper cup + lightbulb, Week 9 (21/11/2023)


2. Highlighter + Cutting Knife: Both have same shape of tip, combining them together makes a new looking tool.

Fig W9.3 Sketch #2 highlighter + cutting knife, Week 9 (21/11/2023)


3. Wine glass + Rose: The Red rose like the colour of Red wine. It gives a new twist for the wine, could turn out to be a rose wine.

Fig W9.4 Sketch #3 wine glass + rose, Week 9 (21/11/2023)

4. Banana + Yellow Paint: Yellow paint made out of a banana.

Fig W9.5 Sketch #4 banana + yellow paint, Week 9 (21/11/2023)


5. Lipstick + Lighter: Portable lighter in a lipstick case, both have similarities in shape. 

Fig W9.6 Sketch #5 lipstick + lighter, Week 9 (21/11/2023)


6. Keyboard + handbag: A keyboard bag to bring out for school or work, more smaller and convenient.

Fig W9.7 Sketch #6 keyboard + handbag, Week 9 (21/11/2023)



DIGITISATION 

After sketching all six new objects, I plan to digitize my first sketch:

Fig W9.8 chosen objects: paper cup & lightbulb, Week 9 (21/11/2023)

Fig W9.9 select and mask the cup, Week 9 (21/11/2023)

Fig W9.10 refining the edges, Week 9 (21/11/2023)

Fig W9.11 add clipping mask to cup, Week 9 (21/11/2023)

Fig W9.12 fill solid colour at background, Week 9 (21/11/2023)

Fig W9.13 select and mask lightbulb, Week 9 (21/11/2023)

Fig W9.14 adjusting the placement of objects, Week 9 (21/11/2023)

Fig W9.15 adjusting curves for lightbulb, Week 9 (21/11/2023)

Fig W9.16 adjusting the hue/saturation of cup, Week 9 (21/11/2023)

Fig W9.17 adjusting exposure of cup, Week 9 (21/11/2023)

Fig W9.18 small adjustments for the cup, Week 9 (21/11/2023)

Fig W9.19 adding shadows, Week 9 (21/11/2023)


FINAL OUTCOME
Fig W9.20 Conceptual Product Photoshoot, Week 9 (21/11/2023)


DESCRIPTION: "Playful Bliss Brew" : A paper cup with the unusual letter arrangement that spells "play" (from the playground) conveys a lighthearted and enjoyable vibe. The brilliant colour of the cup and the brightening lights may symbolise happiness. When combined, they create an enthusiastic, sweet-looking beverage that is topped with whipped cream. The idea behind this 'drink' is that it would make someone happy after consumption and also represent how wonderful simple things in life can be! Similar to how these unassuming objects could likewise develop into something novel and fascinating. 




PDF OF GIVEN TEMPLATE OF PROJECT 2B- CONCEPTUAL PRODUCT PHOTOSHOOT

Fig W9.21 Project 2B- Conceptual Product Photoshoot (PDF), Week 9 (21/11/2023)

REFLECTION

So far, this assignment was quite enjoyable due to being able to create new things without much limitations. Looking up for inspirations did help in enhancing our creativity. If I have to say something I took much time was to think of what objects I want to take picture. I came to understand that although there are many items in our household, it would still be challenging to pick what objects to combine together. Luckily, I managed to find random things around the house and sketch them out. I really enjoyed the sketching and colouring part although this part isn't very important, maybe I just find drawing things like these are calming, especially in the middle of having stress due to loads of assignments. 

Besides that, in this task I could digitize the artwork more faster since we have done many exercises on the previous weeks. I find this week's lesson quite interesting as we could explore the artworks of worldwide artists and photographers of surrealism and realism. It's crucial that we study their creative expression in order to produce works that are similar to theirs. 


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