DESIGN PRINCIPLES TASK 3: DESIGN
06.03.2024 - 25.03.2024 / Week 5 - Week 7
Emily Goh Jin Yee / 0357722 / Bachelor of Design (Honours) in Creative Media
Design Principles / GCD60804 / Section 01
Task 3: Design
TABLE OF CONTENTS
1. LECTURES
2. INSTRUCTIONS
3. TASKS
4. FEEDBACK
5. REFLECTION
LECTURES
All Lectures 1-5 are completed in Task 1.
INSTRUCTIONS
TASKS
TASK 3: DESIGN
-Produce a work of design, inspired/ influenced by the analyzed artwork or as a response to it
-Apply design principles into artwork
-Use any medium and/or materials that are suitable to convey your visual message
In your Task 3 Design post in the blog, include:
1. a recap of Task 3 brief
2. some visual references (cite the sources) that inspire your own ideas
3. 3-5 sketches (manual/digital) of your own ideas
4. final design in A4 size, JPEG
5. a rationale, in about 150-200 words, explaining/defending the decisions made in your design, the meaning/purpose of the design and the design principles that are found in the design.
6. feedback from the lecturer
1. IDEAS THOUGHT IN MIND BEFORE SKETCHING
2. Human playing with board game(killing sea creatures)
3. Fishes hiding away from monster(with plastic appearance)
4. Fishes/Dolphins in a circle protecting the last corals
5. Clock, before & after ocean
6. Sky+Sea world, pathway where sea creatures are escaping to the better/more beautiful place
1. Oceanopoly
FINAL ARTWORK
DESCRIPTION OF ARTWORK:
Based on the UNSDG goals, I chose to focus on life below water in my artwork. The piece depicts two individuals, one in the foreground and the other in the background, sitting diagonally, engaged in a board game inspired by Monopoly. The game's resemblance to Monopoly underscores the notion of competition and exploitation inherent in our interactions with the natural world. It is represented in an organic, water-textured shape and revolves around the exploitation and destruction of sea creatures. Surrounding the board, elements such as plastic bags, pollution, and toxic oils serve as stark reminders of the tangible threats facing marine life, symbolizing the pervasive impact of human activity on ocean health. Fish leaping out of the board reflect the real-life endangerment of marine species. Additionally, the artwork aims to bridge the gap between reality and conceptualization, prompting viewers to contemplate the broader implications of their actions on the environment. The characters' proud and excited expressions, facing the viewer, add a layer of commentary on human indifference to ecological concerns, urging viewers to reflect on their role in shaping the future of our oceans.
RATIONALE:
The rationale behind my artwork lies in the nuanced exploration of human behavior and attitudes towards environmental issues. Through the portrayal of two individuals engaged in a board game with expressions of excitement and pride, the artwork invites viewers to contemplate the complexities of our relationship with the natural world. By juxtaposing the joy derived from everyday activities with the underlying ignorance or disregard for the environmental implications of these actions, the artwork serves as a thought-provoking reflection on societal norms and values. Despite the absence of overt contrast, the artwork subtly underscores the urgent need for increased awareness and education on marine conservation. Ultimately, it seeks to inspire empathy, reflection, and collective action towards protecting and preserving the delicate balance of life below water.
FEEDBACK
WEEK 5
Specific Feedback
- no feedback given
WEEK 6
Specific Feedback
- explore more on what art style to be applied
- understand and create the meaning of your artwork
- know what you want to convey to the audiences
- the outcome of the artwork could be positive or negative, or both to show contrast
- don’t just change a little things from a chosen reference, could still possibly be plagiarism
- Pretty image, “what do you like about this image?” “I like the overall colour theme and its combination of land and sea creatures, really dreamy scenery.”
- From what Dr JinChi sees, she observed that this artwork might contain elements of culture/Buddhist symbolism. There's a Maneki-neko, believed to bring good luck and fortune to its owner. Though it may not be directly related, it's often found in Buddhist temples and shrines in Japan, along with other cultural and religious symbols. The goldfish might also represent freedom and peacefulness.
- She said that I could consider thinking how culture relates to the life below water goal, for example: In many cultures, water is sacred, often linked to gods or spirits. This connection fosters deep respect for water, leading communities to protect it based on their cultural beliefs.
WEEK 7
Specific Feedback
- work on the board game idea
REFLECTION
Experience
Completing our final task was a real challenge for me. Initially, I struggled to come up with an idea and felt directionless while browsing through references and inspirations on Pinterest. As the submission deadline approached, I found myself feeling increasingly stressed, especially seeing others well into their projects while I was still brainstorming. I quickly sketched something just to have a starting point for feedback from our tutor. Surprisingly, as I sketched, the idea of a board game popped into my mind, and I decided to pursue it further. As I continued working on the concept, I found inspiration by relating it to real-world situations. Finally having something to show, I felt a sense of relief. Dr. Jinchi also appreciated the idea and advised me to develop it further. Thus, I came up with the final idea, purely through my creativity, without any external references(not sure if its right to do that). However, I had conducted some research on the activities that cause pollution and harm to marine life. Including these factors adds a clearer intention of showing what the game was about.
However, I don't know what was wrong with me—I spent extra time sketching drafts before starting the actual artwork, even though time was running short(less than 2 days). I wanted to experiment with different positions for the characters, the board game, etc. on my paper, and also design their expressions and features to create a more impactful and bold outcome. This seriously took way too much time and I really regretted it so much😭 Additionally, I spent a lot of time debating whether I should draw traditionally using watercolor (since I hadn't painted for months and might be rusty) or try digital drawing (which might be more convenient, but I'm not good/familiar with it). In the end, I chose watercolor and assumed that I must rush since the submission was the next day. Therefore, I really rushed since the afternoon before the submission day, it was a crazy and hectic experience. Not only that, I actually forgot that I had to create a final compilation blog for the submission, which led to a frantic rush to complete it. I even copied the questions wrongly, and my reflection answers ended up being quite short because I had less than half an hour left for submission! After hastily submitting, I reviewed my blogs and realized I had made minor mistakes due to insufficient checking. Despite my attempts at correction and resubmission, there were still mistakes, and I ended up being late. But I had tried my best to complete everything and its all over. At least, I'm satisfied with the outcome of my final artwork.
Overall, the design journey had been great, despite the challenges of brainstorming ideas, spending too much time deciding, and rushing at the end 😓. It was an interesting module, and by the end of this assignment, I realized something about my final artwork. I found that it not only related to the previous tasks and the topic but also brought a sense of surrealism without me noticing, which is somehow intriguing too!
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